The digitization of media has increased the accessibility of media, fostering creativity in our society. It represents the progression of media from the past to the present. In the old times, creativity was limited because people did not have tools to build their creativity. Because of this, things were not "creative" back then. A society with limited creativity is also a factor that limits creativity from individuals. If people are not exposed to the creativity of others, they will not really understand what creativity is. As stated in the article, "Twitter Serves Up Ideas From Its Users", technology companies rely on the ideas of others to create newer ideas. The internet allows people to exchange ideas easily and efficiently. For example, Twitter monitors the actions of their customers to see how they implement improvements. A customer used a "@" in a tweet and this sparked an idea in twitter, "@" can be used to tag people. This creates the creativity in businesses ( Miller 2009).
All media tools and outlets allow for the exchange of information and we all learn from this information. With information readily available, businesses can easily monitor the actions of their customers, and create innovative ways to cater to their needs. Without the media, none of this can happen. There will be no creativity because information will not be shared as easily across people.
References:
Miller, Claire Cain. "Twitter Serves Up Ideas From Its Followers."
The New York Times. The New York Times, 25 Oct. 2009. Web. 27 Mar. 2015.
I think it's really cool that consumers play a part in the production of goods/services through creativity. At Twitter, the creativity of its users can be turned into a new innovation and expand the use of the service.
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